Bachelor in Arts Management

The IESA arts&culture (Institute of Higher Education in Arts and Culture) is a private higher education institution recognized by the Ministry of Culture and Communication. It trains students and professionals in the fields of art and culture.

All of the courses are taught by over 200 professional speakers to develop a perfect general culture, critical thinking, technical skills, and prepare future professionals for excellence and market developments.

Ideally located in the heart of the 11th arrondissement, the IESA arts&culture offers its students a unique space dedicated to training, research, production and dissemination of cultural events, exchanges, international openness and support for young startups.

Since its creation, the school has focused its pedagogy on the project mode in order to bring its students into a creative and concrete dynamic that allows them to integrate the professional world with real skills or to carry out their own projects. The professionalization path followed by students is just as important as the essential academic path.

The IESA arts&culture aims to train professionals who possess a good general culture, specialized knowledge, and acquired skills upon graduation.

The Bachelor program in question trains future managers in the constantly evolving art sector. This program combines theory (global approaches to various arts) and practice (professional simulations) to prepare students to meet the challenges of the international art market and adapt to ongoing digital transformations. It includes a general history of visual arts, covering artistic exchanges between countries and continents, intercultural relations, and the impact of colonialism on art production and reception. Students acquire knowledge and professional skills in art management through a program that integrates law applied to art professions, gallery or auction sales and exhibitions, marketing, and digitization of the sector, which are essential tools for today's art markets.

Evaluate works of art taking into account their historical context and provenance, and write detailed descriptions of these works.

Promote, communicate, and sell works of art, as well as design and organize exhibitions while ensuring the logistics and protection of the works.

Coordinate and carry out sales while ensuring their legal security.

Professionalization of the student through:

• Real group projects that allow the application of skills acquired during courses in real-life situations
• A professionalization program that allows students to discover the sector, acquire complementary skills in professional situations (internships, real-life projects), and create a professional network
• Teaching provided by 90% practicing professionals, including in the digitalization sector, allowing for the transmission of knowledge in their professional contexts
• Development of a strong CV and professional network

Acquisition of skills in the field of digital transformation in the art market:

• Developing marketing models and entrepreneurial spirit; innovating and developing digital sales strategies
• Developing digital communication strategies targeting specific audiences and collectors
• Designing virtual exhibitions and mediation tools to promote them

Building a global approach to arts management:

• Courses taught by the four international departments of the Center for Applied Research in Contemporary Cultures with a focus on global art history
• Study trips or additional visits
• Intercultural dialogue thanks to the presence of over 25% of foreign students in the school, from over 30 countries.

Semester 1

• Global Art History: From Medieval Times to the Renaissance
• History of Decorative Arts: From Medieval Times to the Renaissance
• European History and Culture
• Iconography
• French Language
• Introduction to the Contemporary Art World
• Economics and Structure of the Art Market
• Metavers Workshop
• Exhibition Project Methodology
• Study Trip to Florence

Semester 2

• Art History and Visits: Renaissance Art to 1800
• Introduction to the Contemporary Art World: Gallery, Institution, and Art Studio Visits
• Writing Workshop
• Art Criticism
• French Language
• Art History Methodology
• Introduction to Marketing Principles
• Auctions
• Introduction to Intellectual Property Law
• Sociological History of the Renaissance
• Metavers Workshop
• Exhibition Project