Masters in Data Marketing

Paris
,
Bordeaux
,
Lyon
,
Nantes
,
Rennes
,
Toulouse
,
Strasbourg
,
Master
Sep 2023
or
4
semester.s

About

Digital Campus

Computer Science, IT & Digital

Our approach is MULTIDISCIPLINARY. Digital is not a sector. It is a revolutionary tool that transforms usage, organizations, and society. To understand it, we propose a global approach with a multidisciplinary core curriculum, designed to ensure the versatility of our students on digital issues.

Our programs are FLEXIBLE. We offer training from Bac+3 to Bac+5, as well as professional training, geared towards all digital professions.

Our learning is CONCRETE. Throughout your journey at Digital Campus, the pedagogy is focused on practice with student projects, internships, and the possibility of doing all or part of your studies in alternation.

Through our 11 campuses located throughout metropolitan France (Aix, Bordeaux, Lyon, Montpellier, Nantes, Paris, Rennes, Toulouse & Strasbourg), Reunion, and Dakar (Senegal), you will always find a campus to study on!

Course details

If you are passionate about data manipulation and comfortable with Google Data Studio, if you enjoy dashboards, graphs, and curves, then the Master's in Data Marketing is for you. By obtaining this degree, you can claim the title of Digital Strategy Expert, level 7 registered in the RNCP under number 36287 by decision of the General Director of France Competences on March 25, 2022.

The objectives of the training

The Master's degree aims to train experts in Digital Strategy specialized in Data Marketing. It will enable students to become data specialists, a key element in the digital field. Students will learn how to analyze, exploit and manage a company's data and marketing tools. They will also be able to lead a problem-solving and ideation process, design transformation and/or innovation projects, implement an internal/external communication strategy, manage a project until the final delivery phase, and manage a project team, technical department, and/or cross-functional team.

The strengths of the training

Digital Campus offers a practical training program focused on data management, with real projects in collaboration with partner companies. The Data sector offers many job opportunities, and the training covers both data analysis and data visualization. The trainers are active professionals, experts in Data and recognized in their field. Students also participate in professional events on various topics such as data strategy, smart cities, and OpenData. As a bonus, the training includes a full Adobe license including Photoshop, After Effects, Premiere Pro, InDesign, and Illustrator.

Subjects

Culture:

Culture and digital monitoring

Responsible digital

Design:

Creativity techniques

Graphic and web tools

Development:

No code and prototyping

CMS

Marketing:

Marketing strategy

Digital levers

Marketing Specialization:

Data Marketing Specialization:

  • Data and project management: Web Analysis, Tracking, E-Gaming, Statistics and Probability, Data Analysis, SEA, SEO, Data Analysis, Data Governance.
  • Technical Architecture & Database: Data Visualization, Programmatic Display, SQL, Python
  • Predictive and causal analysis: Business Intelligence
  • Data Marketing Workshop

Communication:

Communication strategy

Creation of digital content

Project Management:

Digital project management

Financial plan and budget

Becoming Knowledgeable:

Life Skills: Otherness

Associative project action

Handi-management

DC Experience:

Hackathon

The Big Projects

Foreign language

Professionalization:

  • DC START / Coaching
  • DC START / sprint
  • Alternation and internship support
  • Learner follow-up focus
  • Validation of skills acquired

Job opportunities

Junior positions:

  • Digital Marketing Manager: €25,000 to €35,000 per year
  • Marketing Data Analyst: €28,000 to €40,000 per year
  • Assistant Digital Project Manager: €25,000 to €35,000 per year
  • Community Manager: €25,000 to €35,000 per year
  • Traffic Manager: €28,000 to €40,000 per year

Senior positions:

  • Digital Marketing Manager: €45,000 to €70,000 per year
  • Digital Project Manager: €40,000 to €60,000 per year
  • Data Analyst: €45,000 to €70,000 per year
  • Digital Marketing Director: €70,000 to €120,000 per year
  • Digital Marketing Consultant: €50,000 to €80,000 per year

Admission

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Computer Science, IT & Digital
About the course
Master
4 semester(s)
FR
Paris
,
Bordeaux
,
Lyon
,
Nantes
,
Rennes
,
Toulouse
,
Strasbourg
,
Program type:
Initial education
Education:
BAC+3
Price (EU students):
€8300
Price (non EU students):
€8300
Average salary:
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