Bachelor Webmarketing UX

HETIC is the first multidisciplinary school in the digital world. The founding members imagined an innovative school consisting of a subtle blend of technology, management, and design, all linked to the digital field in order to give birth to multi-skilled profiles. HETIC offers 5 programs: three Bachelor's degrees leading to a BAC+3 level, a one-year master's prep program, three Master's degrees leading to a BAC+5 level, and a Grande Ecole program leading to a BAC+5 level. No majors, no options.

Our mission is to train the best experts capable of anticipating changes and adapting accordingly. This rare ability necessarily involves the global and transversal mastery of three distinct but intimately linked domains: web technologies, digital creation, and management.

At the end of each trimester and each year, we give students in each cohort the opportunity to evaluate the speakers, the relevance of the subjects taught, and the pedagogical functioning of the school. We also bring together our graduates and our partner companies to review all of our programs so that they are as adapted as possible to the changing demands and trends of the market.

Real projects are at the heart of the training provided at HETIC and are what make its reputation. For each of these projects, a team is formed.

The pedagogy of the Bachelor in Webmarketing & UX aims to provide you with all the necessary skills for your professionalization. It combines fundamental and technical teachings, as well as practical projects. You will have classroom courses led by experts, professional simulations on real cases, individual coaching, meetings with professionals, and digital learning modules. Internships or apprenticeships are also planned to allow you to put your skills into practice in the field.

After completing the Webmarketing and UX Bachelor's degree, you will be able to master marketing and webmarketing techniques to identify a target audience, their online habits, and propose strategies to reach them. You will be able to design a suitable and reliable digital device, ensure its visibility on the web, and create attractive content. You will also be capable of managing a digital solution production project, implementing a webmarketing strategy, and creating digital content.

You will learn to analyze a client's brand strategy, needs related to demand, and target audiences to formalize a strategic recommendation and its translation into a digital device project. You will be able to develop a digital presence strategy, an adapted editorial line, and a content strategy, and implement them. You will also learn to translate the client's needs and objectives into a brief and a functional mockup of the web interface solution, mobilizing your graphic and web development skills.

Over three years, you will consolidate your skills, develop your autonomy, critical thinking, and ability to work in a team. HETIC's pedagogy promotes group work and your professionalization, based on the realization of concrete business projects and teaching provided by professionals and experts in the field.

The Webmarketing & UX Bachelor's degree also allows you to prepare for and pass recognized professional certifications in the business world, such as Google Analytics and Google Ads certification.

To propose a digital solution tailored to the needs and target audience of a client by analyzing their request and defining the characteristics of the corresponding project. Implement a web marketing strategy by studying the digital behaviors and habits of target users. Design a web-based digital solution by coding all its features and visual characteristics within the framework of project management. Create digital content in accordance with an editorial schedule and budget to feed a digital device and deploy it on the web.

To maximize employability, it is recommended to obtain Google Analytics and Google Ads certifications, which attest to mastery of the Google Analytics platform and basic and advanced principles of Google Ads. Passing the exam is necessary to obtain the corresponding certificate.