HETIC is the first multidisciplinary school in the digital world. The founding members imagined an innovative school consisting of a subtle blend of technology, management, and design, all linked to the digital field in order to give birth to multi-skilled profiles. HETIC offers 5 programs: three Bachelor's degrees leading to a BAC+3 level, a one-year master's prep program, three Master's degrees leading to a BAC+5 level, and a Grande Ecole program leading to a BAC+5 level. No majors, no options.
Our mission is to train the best experts capable of anticipating changes and adapting accordingly. This rare ability necessarily involves the global and transversal mastery of three distinct but intimately linked domains: web technologies, digital creation, and management.
At the end of each trimester and each year, we give students in each cohort the opportunity to evaluate the speakers, the relevance of the subjects taught, and the pedagogical functioning of the school. We also bring together our graduates and our partner companies to review all of our programs so that they are as adapted as possible to the changing demands and trends of the market.
Real projects are at the heart of the training provided at HETIC and are what make its reputation. For each of these projects, a team is formed.
Thanks to this training, you will develop sharp skills in digital marketing, management, and data marketing, while strengthening your soft skills. You will become an expert in digital and technological transformation, capable of supporting companies in their marketing strategy and digital projects, taking into account the new challenges of the market and the technology industry. You will be able to define and lead a company's digital strategy to increase its revenue, while ensuring the successful deployment of the project internally to the various departments of the company.
The Digital Marketing & UX Master's program is a 2-year training that prepares you for careers in digital marketing, whether in agencies or companies.
At the end of the program, you will be able to design and implement comprehensive marketing strategies, working on acquisition channel management, SEO, landing page design, product design, user research, conversion funnel optimization, offer and retention.
You will learn, among other things, to:
Tech Culture and Product
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