Master of Digital Marketing & UX Design

Paris
,
Master
Jan 2023
or
4
semester.s

About

HETIC

Computer Science, IT & Digital

HETIC is the first multidisciplinary school in the digital world. The founding members imagined an innovative school consisting of a subtle blend of technology, management, and design, all linked to the digital field in order to give birth to multi-skilled profiles. HETIC offers 5 programs: three Bachelor's degrees leading to a BAC+3 level, a one-year master's prep program, three Master's degrees leading to a BAC+5 level, and a Grande Ecole program leading to a BAC+5 level. No majors, no options.

Our mission is to train the best experts capable of anticipating changes and adapting accordingly. This rare ability necessarily involves the global and transversal mastery of three distinct but intimately linked domains: web technologies, digital creation, and management.

At the end of each trimester and each year, we give students in each cohort the opportunity to evaluate the speakers, the relevance of the subjects taught, and the pedagogical functioning of the school. We also bring together our graduates and our partner companies to review all of our programs so that they are as adapted as possible to the changing demands and trends of the market.

Real projects are at the heart of the training provided at HETIC and are what make its reputation. For each of these projects, a team is formed.

Course details

Thanks to this training, you will develop sharp skills in digital marketing, management, and data marketing, while strengthening your soft skills. You will become an expert in digital and technological transformation, capable of supporting companies in their marketing strategy and digital projects, taking into account the new challenges of the market and the technology industry. You will be able to define and lead a company's digital strategy to increase its revenue, while ensuring the successful deployment of the project internally to the various departments of the company.

The objectives of the training

The Digital Marketing & UX Master's program is a 2-year training that prepares you for careers in digital marketing, whether in agencies or companies.

At the end of the program, you will be able to design and implement comprehensive marketing strategies, working on acquisition channel management, SEO, landing page design, product design, user research, conversion funnel optimization, offer and retention.

You will learn, among other things, to:

  • Understand customer and user behavior in a digital environment
  • Analyze, structure and exploit data collected using the right tools
  • Improve retention through CRM and Marketing automation
  • Optimize paths and conversion funnels
  • Implement content strategies and write persuasively.

The strengths of the training

  • Develop a strategy for building a sustainable economic model for innovation.
  • Lead a user-focused digital innovation approach.
  • Iteratively manage the lifecycle of a digital solution (iterative project management).
  • Lead a project team, technical direction, and/or cross-functional team.
  • Use technical tools and methodologies to support an organization's strategic decisions.

Subjects

Tech Culture and Product

  • Hackathon
  • Computer Fundamentals
  • Data Fundamentals
  • Linux and Bash
  • Github Pages - Hugo
  • Digital Tools
  • Product Management in Agile Environment
  • Data Structure and Normalization
  • Ontology and Data Quality
  • Database Systems and Languages
  • RDBMS and Data Structure
  • Operational Data Science
  • Mathematics (Refresher)
  • Mathematics (Data)
  • SQL
  • Exploratory Analysis
  • Data Virtualization
  • Data Business
  • Data and AI Applications and Challenges
  • Data Marketing and Analytics
  • Algorithmics and Data
  • Algorithmics
  • Javascript
  • Python
  • Bots and Datamining
  • Big Data
  • Cloud - Challenges and Technologies
  • Big Data - Architecture and Programming
  • Big Data - ELK
  • Artificial Intelligence
  • Artificial Neural Networks
  • Machine Learning
  • Natural Language Processing
  • Business Culture
  • Methodology, Monitoring, and Self-Training
  • Professional Communication
  • Digital Ethics and Legislation
  • Learning to Become
  • Life Skills - Otherness
  • Association Project Action
  • Interculturality and Otherness
  • Professionalization
  • Back to School
  • Alternance/Internship Support
  • Learner Follow-up Focus

Job opportunities

  • Digital Marketing Manager: between 40,000 and 70,000 euros per year
  • SEO/SEA Consultant: between 30,000 and 50,000 euros per year
  • Digital Transformation Consultant: between 40,000 and 80,000 euros per year
  • UX/UI Designer: between 30,000 and 60,000 euros per year
  • Digital Transformation Manager: between 60,000 and 100,000 euros per year
  • Project Manager: between 35,000 and 60,000 euros per year
  • Chief Digital Officer (CDO): between 100,000 and 200,000 euros per year

Admission

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
Portfolio
More information on the application process
About the school
Computer Science, IT & Digital
About the course
Master
4 semester(s)
FR
Paris
,
Program type:
Initial education
Education:
BAC+3
Price (EU students):
€8100
Price (non EU students):
€8100
Average salary:
Apply for this course

Apply

By filling out the following form, you get:

One application, 100+ choices

By applying with Livinfrance, you get access to our catalog of 100+ programs from 13 recognized schools, all levels and all fields of study.

Eligibility for our €1000 study scholarship in France

All students accepted into a school in France via our application platform will get a chance to be part of the 10 winners of our scholarship program.

File processing fees:
€90

Application successfully submitted

We will be in touch ASAP to guide you through the next steps!
Oops! Something went wrong while submitting the form.

How to apply for a program with Livinfrance

1

Finding your course

Livinfrance offers a wide range of programs, in the best business, engineering, digital, art schools (and more)! Browse our 80+ programs (bachelor's degree, master's degree, BBA...) and find the right program for you.

2

Sending your preliminary file

Send us your information, your resume and your cover letter. At this point, you will need to pay our application fees, so we can properly process your file and guide you through the next steps. 

3

Optimizing your profile

We'll give you advice to improve your resume and your cover letter, and prepare you for the video interviews with the schools you want to apply to. Our expert agents are here to help you present the best profile possible. 

4

Sending your digital application

We'll collect your academic records, including language certifications, and ask you a few questions on video. This digital file will be sent to the school(s) you have chosen, as well as to similar schools and courses if you wish. 

5

Response from the school

If you are admitted, Livinfrance will assist you in the next steps of your project of studying in France: obtaining your student visa, finding accommodation, taking out the required insurance, opening a bank account...
If you are rejected, don't worry! We will send your application to other schools, and remain available to help you make your project of studying in France a reality. 

Similar courses