Brand Content Masters

Sep 2023


Digital Campus

Computer Science, IT & Digital

Our approach is MULTIDISCIPLINARY. Digital is not a sector. It is a revolutionary tool that transforms usage, organizations, and society. To understand it, we propose a global approach with a multidisciplinary core curriculum, designed to ensure the versatility of our students on digital issues.

Our programs are FLEXIBLE. We offer training from Bac+3 to Bac+5, as well as professional training, geared towards all digital professions.

Our learning is CONCRETE. Throughout your journey at Digital Campus, the pedagogy is focused on practice with student projects, internships, and the possibility of doing all or part of your studies in alternation.

Through our 11 campuses located throughout metropolitan France (Aix, Bordeaux, Lyon, Montpellier, Nantes, Paris, Rennes, Toulouse & Strasbourg), Reunion, and Dakar (Senegal), you will always find a campus to study on!

Course details

If you are passionate about communication and consider communities and influencers as effective communication levers, then the Expert in Digital Strategy title is for you. If terms like brand content, growth hacking or storytelling resonate with you and you want to tell captivating stories with innovative and high-quality formats, this master's degree is the way to go. At the end of this training, you will obtain the Expert in Digital Strategy title from ECAD Consultants-Digital Campus, level 7 registered in the RNCP under number 36287 by decision of the General Director of France Competences on March 25, 2022.

The objectives of the training

The Master's program aims to train experts in Digital Strategy, specializing in Brand Content Management. You will acquire skills in data management, design and implementation of digital strategies. You will be able to lead a process of problematization and ideation, design transformation and/or innovation projects, implement internal/external communication strategies, manage projects until the final delivery phase, and manage project teams, technical departments and/or cross-functional teams.

The strengths of the training

Digital Campus offers a digital marketing training program focused on the practical implementation of real projects for real companies. This training program offers numerous benefits, such as a high employability rate in the digital marketing sector, the opportunity to obtain Google certifications (Analytics and Adwords), professional trainers from major companies, and meetings with influential players in the marketing world. Additionally, Digital Campus provides a complete Adobe license, including software such as Photoshop, After Effects, Premiere Pro, InDesign, and Illustrator.



  • Culture and digital monitoring
  • Responsible digital practices


  • Creativity techniques
  • Graphic and web tools
  • Digital Art Direction specialization:
  • Visual identity and graphic charter: Illustration, Visual identity, Photography, Typography, Motion Design, Editing...
  • Interface design and prototyping: Interactive design culture, Atomic design and design system...
  • History of graphic design
  • Workshop: Creation studio


  • No code and prototyping
  • CMS


  • Marketing strategy
  • Digital levers


  • Communication strategy
  • Creation of digital content
  • Editorial platform, Interview, Influencer PR, Copywriting...
  • SEO techniques & promotion strategy: SEO, SMA, Display...
  • Production and content creation workshop: Storytelling, Premiere Pro, Graphic Design, Video explainer, Wordpress, Sound writing, Production, Animation, Snacking content...

Project management:

  • Digital project management
  • Financial plan and budget

Becoming knowledgeable:

  • Life Skills: Otherness
  • Associative project action
  • Handi-management

DC Experience:

  • Hackathon
  • The Big Projects
  • Foreign language


  • DC START / Coaching
  • DC START / sprint
  • Alternation and internship support
  • Learner follow-up focus
  • Validation of skills acquired

Job opportunities

  • Content Manager: €35,000 to €50,000 per year
  • Digital Communication Expert: €40,000 to €60,000 per year
  • Digital Marketing Manager: €45,000 to €70,000 per year
  • E-Commerce Manager: €50,000 to €80,000 per year
  • Web Analytics Expert: €40,000 to €70,000 per year
  • Social Media Manager: €35,000 to €55,000 per year
  • Digital Media Planner: €35,000 to €60,000 per year
  • CRM Manager: €45,000 to €70,000 per year
  • Digital Project Manager: €40,000 to €70,000 per year
  • UX Manager: €45,000 to €80,000 per year
  • Digital Art Director: €45,000 to €80,000 per year
  • Digital Product Manager: €40,000 to €70,000 per year
  • E-Marketing and E-Business Consultant: €40,000 to €80,000 per year
  • Digital Project Director: €60,000 to €100,000 per year


Required documents to apply

Cover letter
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Computer Science, IT & Digital
About the course
4 semester(s)
Program type:
Initial education
Price (EU students):
Price (non EU students):
Average salary:
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