From the very first year, we teach students a methodology aimed at developing their creativity. The challenge? Being able to propose solutions that are both relevant and innovative. We put them in a real-world scenario with a specific set of requirements to follow and teach them how to respond to it while avoiding clichés. To nourish their thought process, we ask them to look for references (literary, philosophical, artistic, etc.) that they can rely on to develop their own response. The development of creativity also involves a lot of experimentation. Classes at LISAA are primarily held in workshops: where one experiments, manipulates, tests, attempts, creates, undoes, and where learning from mistakes is encouraged.
The LISAA Master's program in Artistic Direction / Brand Content spans over a period of 2 years. It aims to train professionals capable of designing and producing impactful content for innovative brand strategies. This Bac+5 level training prepares you to become a Brand Content Artistic Director by developing your graphic and creative skills, as well as your knowledge in marketing, strategy, and media.
The graphic design creation process involves several stages, such as analyzing the client's request, setting up a monitoring system, evaluating costs, presenting proposals, project planning, leading multidisciplinary teams, producing graphic content, selecting and evaluating team members, presenting results, and promoting one's expertise. Throughout this process, it is important to communicate effectively with stakeholders and develop a professional network to promote one's personal brand.
Definition and validation of the graphic design project in collaboration with the client, taking into account cultural and artistic trends, as well as technical, technological, and legal developments in the industry. Planning of the graphic design process and guiding the client throughout the process. Developing creative ideas and concepts, presenting and justifying creative directions. Creating graphic productions, including the project's visual identity, overseeing production and ensuring the quality of deliverables. Managing a team for project deployment, selecting, guiding, and evaluating team members. Showcasing expertise and project results through the creation of a print and digital portfolio, presenting project outcomes, and developing a professional network.
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