Masters in Art Direction

From the very first year, we teach students a methodology aimed at developing their creativity. The challenge? Being able to propose solutions that are both relevant and innovative. We put them in a real-world scenario with a specific set of requirements to follow and teach them how to respond to it while avoiding clichés. To nourish their thought process, we ask them to look for references (literary, philosophical, artistic, etc.) that they can rely on to develop their own response. The development of creativity also involves a lot of experimentation. Classes at LISAA are primarily held in workshops: where one experiments, manipulates, tests, attempts, creates, undoes, and where learning from mistakes is encouraged.

The artistic director is a key element in creation, possessing great creative qualities.

Thanks to technological advances, their areas of expertise have expanded, allowing them to work in various sectors such as digital, design, film, press, and music.

They are a conductor of creative projects, capable of navigating between direction, technical supervision, management, design, and coordination.

Their role is to accompany and advise the company in its development project, translating its communication strategy into relevant visual elements in a digital world.

The artistic director is also a strategist who understands the codes and defines the aspects of a brand or product.

They are a project manager who manages an internal or external technical team, consolidates the development strategy, establishes artistic and production recommendations adapted to the budget, and identifies the necessary resources and expertise.

The graphic design process involves several stages such as:

• analyzing the client's request
• setting up a monitoring system
• evaluating costs
• project planning
• leading a creative process
• defining graphic productions
• creating a graphic charter
• producing motion design and interface design projects
• producing graphic and typographic content
• controlling artistic quality
• selecting and directing a project team
• presenting results
• and showcasing expertise through a portfolio and social media presence strategy.

The objective of the training is to prepare students to obtain the Artistic Director certification. At the end of the training, graduates will be able to put into practice the following skills:

• Develop their expertise and anticipate digital developments in the field of graphic design
• Capitalize on completed projects and anticipate future developments
• Negotiate the conditions for the realization and financing of a project
• Propose creative and diversified graphic solutions based on the target audience of the client
• Present and argue a pre-project to the client to help them choose graphic and creative directions
• Manage human and material issues related to the production of a project
• Coordinate and manage various internal and external project teams
• Lead the project and support teams in resolving any issues
• Ensure budgetary and financial monitoring
• Produce a first final version for validation by the client
• Adapt the project based on production contingencies and/or user feedback and follow all steps until publication and/or manufacturing
• Provide the client with all necessary technical elements for the use of the product or for the implementation of developments.

THE MOBILIZED METHODS

The project-based teaching approach favored by LISAA familiarizes students with methodology, tools, budgetary, creative, and organizational constraints. Our pedagogy is based on both inductive and deductive methods. It highlights problem situations using action/research techniques.

The teaching combines theoretical courses and practical exercises:

• Classroom courses taught by professional speakers, experts in their field, allowing the assimilation of the required knowledge for all phases of animation film creation.
• E-learning support: flipped classroom courses combining e-learning and practical applications to promote skill acquisition; online training modules allowing progress at one's own pace.
• Professional situational experiences.
• Professional conferences.

ASSESSMENT METHODS:

• 11 deliverables to be completed as part of graphic creation projects covering the different stages of the project from the analysis of the client's request to the completion of the finished product.
• 1 professional study file.
• 3 oral professional situational experiences.
• 2 reflective analyses.
• 1 presentation of the results of a graphic creation project before a jury.
• 1 professional file.