Masters in Art Direction / Animated Media

From the very first year, we teach students a methodology aimed at developing their creativity. The challenge? Being able to propose solutions that are both relevant and innovative. We put them in a real-world scenario with a specific set of requirements to follow and teach them how to respond to it while avoiding clichés. To nourish their thought process, we ask them to look for references (literary, philosophical, artistic, etc.) that they can rely on to develop their own response. The development of creativity also involves a lot of experimentation. Classes at LISAA are primarily held in workshops: where one experiments, manipulates, tests, attempts, creates, undoes, and where learning from mistakes is encouraged.

The LISAA Master's program in Art Direction / Animated Media lasts for 2 years and offers the possibility of following an alternating or initial training. This curriculum will allow you to acquire specialized skills in the production of audiovisual content, particularly in 3D animation, drawn animation (TVPaint), directing, production, as well as in issues related to artistic direction adapted to video and motion design.

The objective of the training is to prepare learners to obtain the Artistic Director certification. At the end of the training, learners will be able to perform the following tasks:

• Analyze a client's needs using techniques such as interviews, client briefs, studies of identity and corporate culture, markets, competitors, and issues, in order to identify the client's issues.
• Develop a cultural, artistic, technical, technological, regulatory, sectoral, and competitive monitoring system by defining monitoring objectives, mobilizing research, data processing, and exploitation methodologies, and evaluating the reliability of the protocol.
• Evaluate the cost of a graphic design project to prepare a quote, taking into account organizational, fiscal, and material constraints.
• Present a service proposal for a graphic design project as well as the associated budget to internal/external clients and multidisciplinary teams.
• Plan the graphic design project by identifying deliverables and stakeholders in accordance with the previously selected project methodology and allocated budget.
• Lead a creative process for the production and development of a graphic project, with multidisciplinary teams, using appropriate tools and methodologies.
• Present and argue different creative ideas resulting from creative workshops, analysis of the existing (related sectors) through a summary document and/or visual pre-project responding to the client brief.
• Define all graphic productions as well as associated technical media, in accordance with the client brief and planning.
• Create a motion design project using storytelling techniques and content creation and animation tools.
• Create a design.

This training aims to train Artistic Directors capable of managing the entire graphic creation process. The acquired skills include accompanying and exchanging with the client, analyzing cultural and artistic trends, project planning, developing an ideation process and creative concepts, creating graphic production, team management, valorizing their expertise and project results. At the end of the training, participants will be able to create a visual identity for a graphic creation project and control the quality of deliverables. They will also be able to present project results and develop their professional network.

• Video
• Motion Design
• Web Environment
• Interface Design / UI
• Communication and Social Media Strategy
• Multimedia Project
• Communication and Social Media Strategy
• Multimedia Project
• Client Project
• Interface Design / UI
• Civic and Professional Life