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From the very first year, we teach students a methodology aimed at developing their creativity. The challenge? Being able to propose solutions that are both relevant and innovative. We put them in a real-world scenario with a specific set of requirements to follow and teach them how to respond to it while avoiding clichés. To nourish their thought process, we ask them to look for references (literary, philosophical, artistic, etc.) that they can rely on to develop their own response. The development of creativity also involves a lot of experimentation. Classes at LISAA are primarily held in workshops: where one experiments, manipulates, tests, attempts, creates, undoes, and where learning from mistakes is encouraged.
The LISAA Master's degree in Art Direction / 360° Communication lasts for 2 years and offers the possibility of following an apprenticeship or initial training. This specialization in 360° communication will allow you to strengthen your skills in cross-functional graphic communication sectors, particularly in print media such as advertising, events, and publishing. At the end of this training, you will be an operational creative. You can start your 360° communication master's year with a six-month international experience, study abroad or internship, and apply for an Erasmus scholarship. LISAA also provides an e-learning platform for learning foreign languages and preparing for the TOEIC.
The graphic design creation process involves several stages, such as analyzing the client's demand, setting up a monitoring system, evaluating costs, presenting proposals, planning the project, leading a creative process, defining graphic productions, creating motion design and interface design projects, producing graphic and typographic content, selecting and evaluating project team members, directing the team, presenting results, and promoting completed projects. To succeed in this field, it is also important to develop a professional network and build a personal brand using social media.
This training aims to train Artistic Directors capable of managing the entire graphic creation process. The acquired skills include accompanying and exchanging with the client, analyzing cultural and artistic trends, project planning, developing an ideation process and creative concepts, creating graphic production, team management, valorizing their expertise and project results. At the end of the training, participants will be able to create a visual identity for a graphic creation project and control the quality of deliverables. They will also be able to present project results and develop their professional network.
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