From the very first year, we teach students a methodology aimed at developing their creativity. The challenge? Being able to propose solutions that are both relevant and innovative. We put them in a real-world scenario with a specific set of requirements to follow and teach them how to respond to it while avoiding clichés. To nourish their thought process, we ask them to look for references (literary, philosophical, artistic, etc.) that they can rely on to develop their own response. The development of creativity also involves a lot of experimentation. Classes at LISAA are primarily held in workshops: where one experiments, manipulates, tests, attempts, creates, undoes, and where learning from mistakes is encouraged.
The Master's in Art Direction is a two-year program designed for creatives who wish to deepen their technical, methodological, and artistic skills in line with the job market, while adopting a creative and forward-thinking approach. The UX/UI Design specialization addresses the challenges of multiple interfaces by allowing students to deploy innovative creative solutions, from user testing to the creation of an interactive prototype, through art direction. Students can choose between three training modalities: Initial, Alternating, and Continuous.
In addition to the fundamental skills targeted by the program, students acquire specific competencies related to contemporary practices in Digital Art Direction throughout their training. The educational objectives are diverse, such as print design, UX/UI design, digital/video, preparing an oral presentation and presentation documents, as well as the ability to conduct a pre-project, stage(s), and project presentation. Students also learn how to develop a thesis structure and write clearly and precisely in a language register adapted to design professions.
This training aims to train Artistic Directors capable of managing the entire graphic creation process. The acquired skills include accompanying and exchanging with the client, analyzing cultural and artistic trends, project planning, developing an ideation process and creative concepts, creating graphic production, team management, valorizing their expertise and project results. At the end of the training, participants will be able to create a visual identity for a graphic creation project and control the quality of deliverables. They will also be able to present project results and develop their professional network.
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