Bachelor Marketing Digital

Strasbourg
,
Lyon
,
Montpellier
,
Paris
,
Rennes
,
Toulouse
,
Bachelor
Oct 2023
or
6
semester.s

About

Digital Campus

Computer Science, IT & Digital

Our approach is MULTIDISCIPLINARY. Digital is not a sector. It is a revolutionary tool that transforms usage, organizations, and society. To understand it, we propose a global approach with a multidisciplinary core curriculum, designed to ensure the versatility of our students on digital issues.

Our programs are FLEXIBLE. We offer training from Bac+3 to Bac+5, as well as professional training, geared towards all digital professions.

Our learning is CONCRETE. Throughout your journey at Digital Campus, the pedagogy is focused on practice with student projects, internships, and the possibility of doing all or part of your studies in alternation.

Through our 11 campuses located throughout metropolitan France (Aix, Bordeaux, Lyon, Montpellier, Nantes, Paris, Rennes, Toulouse & Strasbourg), Reunion, and Dakar (Senegal), you will always find a campus to study on!

Course details

After completing this training, you will be an expert on topics such as web marketing, SEO, SEA, content marketing, growth hacking, inbound marketing, e-commerce, and many more. Additionally, you will receive the Digital Project Manager Title from ECAD Consultants-Digital Campus, level 6 registered with RNCP under number 34167 by decision of the General Director of France Competences on September 10, 2019.

The objectives of the training

The Digital Marketing Bachelor's degree will allow you to obtain the title of Digital Project Manager and become an expert in digital marketing capable of having a global vision of a project. During the first year, you will discover digital professions and develop the necessary skills to secure your end-of-year internship and your second-year apprenticeship. With the Digital Marketing program, you will learn to become the conductor of digital projects from the second year. Over the three years of the bachelor's degree, you will develop solid knowledge in project management for the creation and deployment of digital devices to meet the visibility, promotion, or business development needs of an internal or external client.

The strengths of the training

Study the client's request, suggest an appropriate digital solution, define deliverables, work cycles, human and material resources, as well as methodology. Analyze the socio-economic profiles and digital habits of different targeted user categories. Develop and implement a marketing and content strategy, create a prototype, define production and team collaboration conditions. Have a basic knowledge of web development, design and supervise a digital content production program, manage a digital solution production project, produce a video, and master the fundamental principles of graphic design for print and web.

Subjects

Culture

Web monitoring and trends

Semiotics

Design

Desktop publishing

UX Design - UI Design

Motion Design & Video

Development & Integration

Front-end development

Back-end development

CMS

Project Management

Project management

Specifications

Marketing

Web marketing

E-commerce

Communication

Communication

Podcast

Social media

Professionalization

Web portfolio

Foreign language

Internship/apprenticeship support

Learner follow-up focus

Becoming knowledgeable

Life Skills: Curiosity

Theater to free one's body and voice

DC Experience

Big Projects

Hackathon

Career discovery workshop

Job opportunities

Junior positions:

  • Digital Marketing Assistant: €25,000 to €30,000 per year
  • Digital Communication Officer: €28,000 to €35,000 per year
  • Community Manager: €25,000 to €35,000 per year
  • Traffic Manager: €30,000 to €40,000 per year
  • Junior Digital Project Manager: €35,000 to €45,000 per year

Senior positions:

  • Digital Marketing Manager: €45,000 to €60,000 per year
  • Director of Digital Communication: €60,000 to €80,000 per year
  • E-commerce Manager: €50,000 to €70,000 per year
  • Director of Digital Projects: €70,000 to €90,000 per year
  • Digital Marketing Consultant: €50,000 to €80,000 per year

Admission

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Computer Science, IT & Digital
About the course
Bachelor
6 semester(s)
FR
Strasbourg
,
Lyon
,
Montpellier
,
Paris
,
Rennes
,
Toulouse
,
Program type:
Initial education
Education:
BAC or equivalent
Price (EU students):
€7500
Price (non EU students):
€7500
Average salary:
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