Bachelor Fashion Business

From the very first year, we teach students a methodology aimed at developing their creativity. The challenge? Being able to propose solutions that are both relevant and innovative. We put them in a real-world scenario with a specific set of requirements to follow and teach them how to respond to it while avoiding clichés. To nourish their thought process, we ask them to look for references (literary, philosophical, artistic, etc.) that they can rely on to develop their own response. The development of creativity also involves a lot of experimentation. Classes at LISAA are primarily held in workshops: where one experiments, manipulates, tests, attempts, creates, undoes, and where learning from mistakes is encouraged.

The LISAA Fashion Paris program aims to train fashion enthusiasts into industry specialists, focusing on business, marketing, and communication. This training allows students to discover the specificities of the Fashion & Accessories industry marketing and analyze company processes to propose innovative strategies. Graduates will be able to analyze existing strategies and propose repositioning strategies, as well as implement relevant and innovative marketing strategies for brands. This training is a true business school within a renowned fashion school, focused on communication and in close collaboration with students from creative fields.

The first year of the Bachelor's degree allows students to discover the fashion industry, its history, culture, and business specificities. Students learn how to identify tomorrow's products and ensure their commercial success, as well as ensure the good reputation of brands.

The second year allows students to develop 360° commercial strategies and marketing plans in collaboration with renowned fashion houses. Students apply LISAA's teachings through real case studies entrusted by partner brands.

The third year takes place in alternation and marks the first steps in commercial and marketing functions for the fashion industry. Students join a real professional team through an apprenticeship or professionalization contract, while continuing their studies at school. This year allows for a more precise definition of one's professional project and promotes integration into the job market.

The Marketing and Communication Manager in the fashion industry is responsible for designing and implementing strategies aimed at offering products or services that meet the needs of their clients and the market. They must ensure the profitability of operations while retaining customers and improving the brand and product awareness, thereby contributing to the development of sales and the profitability of the company. This profession is constantly evolving due to digitalization and the increasing importance of social networks in the purchasing process, accelerated by the global pandemic and the new consumer behaviors it has generated.

The training aims to obtain the Marketing & Communication Manager certification. The skills acquired during this program will make you fully operational and facilitate your professional integration into the world of fashion and luxury. You will learn how to:

• Develop a marketing & communication strategy
• Develop and deploy a marketing & communication action plan
• Manage the quality of the customer experience
• Manage the various actors of marketing & communication projects
• Finally, evaluate the results of the implemented plans.

In 3 years, the Bachelor Fashion Business program at LISAA Paris allows you to acquire specific business and marketing skills in the fashion industry.YEAR 1 / 600 in-person hours / core curriculum

During the first year of this Bachelor program, you will have the opportunity to discover the fashion industry, its history, culture, and understand its business specificities, as well as the different aspects of a fashion product's life cycle: commercialization, distribution, promotion, and communication. This is an opportunity to become an expert in identifying tomorrow's products and ensuring their commercial success, as well as maintaining the good reputation of brands. Introduction to E-Learning.

Note that you can complete 1 to 2 months of optional internships in a company at the end of this first year.

YEAR 2 / 700 in-person hours / CHOICE OF FASHION BUSINESS OR FASHION IMAGE COMMUNICATION OPTION (Approximately 50 hours of specialization per year)

Throughout the second year, you will learn how to develop 360° marketing strategies and plans in collaboration with renowned fashion houses, those undergoing repositioning, or those in the process of conquering new geographic markets. You will be able to apply LISAA's teachings through real case studies entrusted by our partner brands. You will have to provide solutions to commercial or marketing issues proposed by major brands and beautiful fashion and creative houses. Further E-Learning.

Note that you can complete 2 to 3 months of optional internships in a company at the end of this second year.

YEAR 3 / 490 E-Learning hours

This third year will mark your first steps in communication functions for the fashion industry. This year will take place through E-Learning and in alternation. This is an excellent way to define your professional project more precisely and to facilitate your integration into the job market. While continuing your studies at school (2 days per week), during classes and seminars, you will join a real professional team (3 days per week) through an apprenticeship or professional contract.