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The IESA arts&culture (Institute of Higher Education in Arts and Culture) is a private higher education institution recognized by the Ministry of Culture and Communication. It trains students and professionals in the fields of art and culture.
All of the courses are taught by over 200 professional speakers to develop a perfect general culture, critical thinking, technical skills, and prepare future professionals for excellence and market developments.
Ideally located in the heart of the 11th arrondissement, the IESA arts&culture offers its students a unique space dedicated to training, research, production and dissemination of cultural events, exchanges, international openness and support for young startups.
Since its creation, the school has focused its pedagogy on the project mode in order to bring its students into a creative and concrete dynamic that allows them to integrate the professional world with real skills or to carry out their own projects. The professionalization path followed by students is just as important as the essential academic path.
The IESA arts&culture aims to train professionals who possess a good general culture, specialized knowledge, and acquired skills upon graduation.
If you are passionate about the cultural sector and want to help cultural projects reach their audience by implementing multi-media communication strategies for cultural institutions or companies, then this training is for you. It will allow you to develop your skills in digital cultural communication and marketing while deepening your knowledge of contemporary creation and the cultural sector. You can also use your skills to work with communication agencies to develop communication actions that include artists.
It is necessary to acquire expertise in the sectors of contemporary culture in order to better communicate about the productions of cultural institutions and businesses. It is also important to master communication and marketing tools to reach audiences on the web and social networks. It is recommended to develop 360 communication campaigns by combining press relations, events, and digital media. Finally, it is essential to understand the fundamentals of literary and artistic property law as well as brand management and strategy to manage campaigns for projects or structures.
The student works during their training year, under the guidance of a coach, on the presentation of a communication strategy project related to the cultural sector that they will present to the certification jury to demonstrate the acquisition of targeted skills and their ability to showcase them on a topic that is dear to them.
UE1: Contemporary Art Disciplines
Working with the artist
Contemporary theater and new writings
Stand Up universe seminar (DA, prod, diff)
Urban dance and music seminar
Programming of a SMAC
UE2: Professionalization/English
Internship and apprenticeship research
Sector study
Professional meetings
Study and report submission
Personalized support
Cultural English
360° communication case study
Certified title project coaching
UE3: Digital Cultural Communication and Marketing
Web influencers and social media for the art market
ICC social media strategy
Adwords and ecommerce
Media/data analytical tools
Web 3.0, Metaverse, and NFT
Communication plan and 360 campaign
Press relations and public relations
Marketing study
Communication law
Societal and legal issues of companies
Financial management
Business management and strategy
UE4: Cultural Communication Tools and Techniques
Desktop publishing
Wordpress
Social media DA
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