Marketing and Commerce - Webmarketing

Paris
,
Master
Sep 2023
or
Jan 2024
4
semester.s

About

ESG CI

Business, Finance & Management

Dedicated integration and support: ESG CI offers specific integration and support services for international students, including assistance with administrative procedures, housing, and adapting to life in France, as well as academic guidance from dedicated counselors and mentors.

Course details

The Marketing and Commerce - Webmarketing program at ESG CI is designed to provide students with a comprehensive understanding of the digital marketing landscape. Through a combination of theoretical and practical coursework, students will learn how to develop effective marketing strategies, optimize websites for search engines, create engaging content, and leverage social media platforms to reach target audiences. Graduates of this program will be well-equipped to pursue careers in a variety of industries, including advertising, public relations, e-commerce, and more.

The objectives of the training

The 5 objectives of the training are:

  1. To develop a comprehensive understanding of web marketing strategies and techniques.
  2. To learn how to create effective digital marketing campaigns that drive traffic and generate leads.
  3. To gain knowledge of the latest trends and technologies in web marketing and e-commerce.
  4. To acquire skills in data analysis and measurement to evaluate the success of marketing campaigns.
  5. To develop the ability to adapt to changing market conditions and consumer behavior in the digital age.

The strengths of the training

There are several advantages to following the Marketing and Commerce - Webmarketing training at ESG CI. Firstly, the program provides a comprehensive understanding of the digital marketing landscape, including social media, SEO, SEM, and email marketing. This knowledge is essential for anyone looking to succeed in the modern business world.

Secondly, the training is highly practical, with a focus on real-world case studies and hands-on projects. This approach ensures that students develop the skills and experience needed to excel in their careers.

Thirdly, ESG CI has a strong reputation in the industry, with a network of alumni and industry partners that can provide valuable connections and opportunities for graduates.

Overall, the Marketing and Commerce - Webmarketing training at ESG CI is an excellent choice for anyone looking to build a successful career in digital marketing.

Subjects

With the ESG CI Master's in Marketing and Commerce - Webmarketing, you can take courses such as:

  • Digital marketing strategy
  • Search engine optimization (SEO)
  • Online advertising (SEA)
  • E-commerce
  • Web project management
  • Data analysis and web analytics
  • Mobile marketing
  • Social media and community management
  • Web content creation
  • Digital and e-commerce law
  • Innovation and new media marketing
  • International and multichannel marketing.

Job opportunities

Junior positions:1. Digital Marketing Assistant - average salary of $35,000 per year2. Social Media Coordinator - average salary of $40,000 per year3. Marketing Analyst - average salary of $45,000 per year4. E-commerce Specialist - average salary of $50,000 per year5. Content Marketing Manager - average salary of $55,000 per yearSenior positions:1. Digital Marketing Manager - average salary of $75,000 per year2. Social Media Manager - average salary of $80,000 per year3. Marketing Director - average salary of $100,000 per year4. E-commerce Director - average salary of $120,000 per year5. Chief Marketing Officer - average salary of $150,000 per year

Admission

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Business, Finance & Management
About the course
Master
4 semester(s)
FR
Paris
,
Program type:
Initial education
Education:
BAC+3
Price (EU students):
€9000
Price (non EU students):
€9000
Average salary:
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