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The Product Manager Tech Master's degree aims to train specialists in the development of Tech products and services. Through a high-level training program, students acquire a solid knowledge of digital products and high-value technological products. This expertise allows them to analyze market trends and consumer needs in a constantly evolving sector. Graduates are thus prepared to become experts in the field.
The Product Manager Tech Master's program aims to train professionals specialized in the development of technological products and services. Through a high-level training program, students acquire a strong knowledge of digital products and high-value technologies. This expertise enables them to analyze market trends and consumer needs in a constantly evolving industry.
The Product Manager Tech Master's program trains Product and Marketing Managers who are responsible for participating in the development of technological products/services, from conception to market launch. The Product Manager Tech proposes ideas for products/services, coordinates their development, designs marketing action plans, monitors their commercial evolution, assists the sales force, and manages inventory. They also coordinate numerous services to ensure the success of the process. At the end of the Master's program, the student will be able to pilot a monitoring system, diagnose product/service development, propose a vision for brand/product/service structuring and development, optimize budgets, develop distribution and communication strategies, develop the brand universe, deploy promotional actions, manage relationships with service providers, optimize customer return management, and monitor commercial evolution and product/range evaluation.
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