Marketing and Commerce - Business Development and Commercial Management

Paris
,
Master
Sep 2023
or
Jan 2024
4
semester.s

About

ESG CI

Business, Finance & Management

Dedicated integration and support: ESG CI offers specific integration and support services for international students, including assistance with administrative procedures, housing, and adapting to life in France, as well as academic guidance from dedicated counselors and mentors.

Course details

This training program focuses on Marketing and Commerce, with a specific emphasis on Business Development and Commercial Management of ESG (Environmental, Social, and Governance) CI. Participants will learn about the importance of incorporating ESG principles into business strategies, as well as how to effectively market and sell products and services that align with these principles. The program will cover topics such as sustainability, ethical business practices, and stakeholder engagement. By the end of the program, participants will have a strong understanding of how to successfully navigate the intersection of business and sustainability.

The objectives of the training

Input: The 5 objectives of the training are:

  1. To develop knowledge and skills in marketing and commerce, with a focus on business development and commercial management.
  2. To understand the principles and practices of ESG (Environmental, Social, and Governance) and how they impact business operations.
  3. To learn how to integrate ESG considerations into business strategy and decision-making processes.
  4. To develop effective communication and negotiation skills to build relationships with stakeholders and clients.
  5. To gain practical experience through case studies and real-world projects to apply the knowledge and skills learned in the training.

The strengths of the training

There are several advantages to following the Marketing and Commerce - Business Development and Commercial Management of ESG CI training. Firstly, it provides individuals with a comprehensive understanding of marketing and commerce, which are essential skills in today's business world. Secondly, the training focuses on business development and commercial management, which are crucial for the growth and success of any organization. Additionally, the training covers ESG (Environmental, Social, and Governance) principles, which are becoming increasingly important in the business world. By understanding and implementing these principles, individuals can contribute to creating a more sustainable and responsible business environment. Overall, the Marketing and Commerce - Business Development and Commercial Management of ESG CI training provides individuals with the knowledge and skills needed to succeed in the competitive world of business while also promoting ethical and sustainable practices.

Subjects

  • Marketing and sales strategy
  • Business development and sales prospecting
  • Sales force management
  • Management of sales teams
  • Negotiation and complex sales
  • Digital marketing and e-commerce
  • Customer relationship management
  • Marketing communication and advertising
  • International marketing and international trade
  • Innovation and product development
  • Market research and competitive intelligence
  • Financial management and commercial controlling
  • Commercial law and business regulations
  • Project management and innovation management
  • Leadership and strategic management
  • Business intelligence and data analysis
  • Corporate social responsibility (CSR) and business ethics
  • Quality management and operational excellence
  • Sectoral marketing (e.g., luxury marketing, digital marketing, sports marketing)
  • Seminars and conferences conducted by industry professionals
  • Job opportunities

    1. Marketing Coordinator - $40,000-$50,000
    2. Sales Representative - $45,000-$55,000
    3. Business Development Associate - $50,000-$60,000
    4. Market Research Analyst - $45,000-$55,000
    5. Account Manager - $50,000-$60,000

    Senior positions:

    1. Marketing Manager - $80,000-$100,000
    2. Sales Manager - $90,000-$110,000
    3. Business Development Manager - $100,000-$120,000
    4. Market Research Director - $90,000-$110,000
    5. Director of Sales and Marketing - $120,000-$150,000

    Admission

    Required documents to apply

    Photo
    Passport
    Cover letter
    Resume
    Letter of recommendation with contact reference
    Bachelor's degree or equivalent (original)
    Baccalaureate or equivalent (official translation in French)
    Highest diploma - original
    High school diploma - certified Frecnh translation
    Proof of French proficiency
    More information on the application process
    About the school
    Business, Finance & Management
    About the course
    Master
    4 semester(s)
    FR
    Paris
    ,
    Program type:
    Initial education
    Education:
    BAC+3
    Price (EU students):
    €9000
    Price (non EU students):
    €9000
    Average salary:
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