The luxury sector has been able to withstand various crises by adapting to new markets, new types of consumption, and the digitalization of commerce. Learning to adapt to remain competitive in a constantly changing world is precisely what the schools of the ESG Group prepare you for.
The first step is to understand the expectations of companies. In luxury, they are like everywhere else in search of young graduates who are immediately operational in marketing and commerce, but they also want them to have a technical knowledge of products, both in terms of their manufacturing and their use. This is how ESG Luxe was born.
Join the Luxury Master's degree - Marketing and Commercial Management* in 2 years and master the codes of luxury, the challenges and specificities of the sector to succeed in entering it. This Luxury Management Master's degree in Paris prepares you to take on marketing and commercial responsibilities in internationally-oriented companies. Develop your creativity, self-confidence and essential customer culture in the excellent luxury sector, and acquire the managerial skills expected in luxury companies.
Drive monitoring and establish a marketing diagnosis; Define the marketing strategy and develop the marketing plan; Conduct the brand management strategy and communication; Drive and implement operational projects; Lead the distribution strategy and merchandising; Manage teams and a department.
Training carried out for the practical part in partnership with renowned schools in their field: ITM, makeup school, or LISAA fashion school.
Professional projects on major luxury brands.
Learning a second language to be operational in expanding markets: German, Arabic, Chinese, Spanish, Hebrew, Italian, Portuguese (Brazilian).
Possibility of double degrees internationally.
Marketing
Marketing is the set of techniques and strategies aimed at promoting and selling products or services to consumers or businesses.
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