Event Communication and Digital Marketing

Paris
,
Bachelor
Jan 2022
or
6
semester.s

About

ESG CI

Business, Finance & Management

Dedicated integration and support: ESG CI offers specific integration and support services for international students, including assistance with administrative procedures, housing, and adapting to life in France, as well as academic guidance from dedicated counselors and mentors.

Course details

The Event Communication and Digital Marketing program from ESG-CI is designed to provide students with a comprehensive understanding of the principles and practices of event communication and digital marketing.

Through a combination of theoretical and practical coursework, students will learn how to plan, execute, and evaluate successful events and marketing campaigns using digital tools and platforms.

Topics covered in the program include:

  • Event planning and management
  • Social media marketing
  • Content creation
  • Email marketing
  • Search engine optimization
  • Analytics

Graduates of the program will be well-equipped to pursue careers in event management, marketing, advertising, public relations, and related fields.

The objectives of the training

Input: The 5 objectives of the training are:

  1. To provide participants with a comprehensive understanding of event communication and digital marketing strategies.
  2. To equip participants with the necessary skills and knowledge to plan, execute and evaluate successful events and digital marketing campaigns.
  3. To enhance participants' ability to use digital tools and platforms effectively in event communication and marketing.
  4. To develop participants' critical thinking and problem-solving skills in the context of event communication and digital marketing.
  5. To foster participants' creativity and innovation in developing event communication and digital marketing strategies.

Subjects

  • Fundamentals of communication
  • Basic marketing
  • Digital marketing
  • Event communication
  • Communication strategy
  • Event project management
  • Community management
  • Search engine optimization (SEO)
  • Online advertising (SEA)
  • Data analysis and web analytics
  • Communication and event law
  • Professional English

Job opportunities

Junior positions:

  • Social Media Coordinator - $35,000 per year
  • Marketing Assistant - $30,000 per year
  • Event Coordinator - $32,000 per year
  • Content Creator - $28,000 per year
  • Public Relations Assistant - $30,000 per year

Senior positions:

  • Digital Marketing Manager - $70,000 per year
  • Event Manager - $60,000 per year
  • Social Media Manager - $65,000 per year
  • Public Relations Manager - $70,000 per year
  • Marketing Director - $80,000 per year

Admission

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Business, Finance & Management
About the course
Bachelor
6 semester(s)
FR
Paris
,
Program type:
Initial education
Education:
BAC or equivalent
Price (EU students):
€7800
Price (non EU students):
€7800
Average salary:
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