E-Business - Digital Strategy

Paris
,
MBA
Oct 2023
or
Jan 2024
4
semester.s

About

MBA ESG

Business, Finance & Management

MBA ESG trains professionals through professionals, with a focus on the business world in its teaching and pedagogical projects. Our goal is to make you operational, develop your network, and accelerate your integration into the workforce.

Most of our teachers are professional experts who currently or previously worked in the field or sector they teach. They share their experience and expertise with you through various learning methods, including didactic courses, case studies, flipped classroom, dossier building, software and database usage, role-playing, and business games.

Professional projects are the foundation of MBA ESG's pedagogical approach. They encourage your professional engagement and prepare you for working in a business environment.

Marketing and consulting projects, company cases, contests, challenges, and agency competitions: you work on real-life issues with professionals in project mode.

Depending on the MBA specialization, a pedagogical partnership with Cours Florent offers you the opportunity to develop your soft skills and managerial posture through theater seminars.

MBA ESG prepares you for the certifications required for successful career advancement.

Course details

You dream of working in the digital world? This MBA in e-business & digital strategy is made for you! In two years, you will acquire all the necessary skills to become a Digital Marketer: SEO, SEA, Social Media, implementation of a CRM & DMP, management of a digital project... And all of this, through an alternating work-study program!

Strengths

Manage a digital development project, mobilizing knowledge in computer languages and database management, to design and implement acquisition campaigns on the web, optimize customer relationship and online sales on the web, and build a monitoring system to identify innovations in the digital field.

Objectives

Manage a digital development project by mobilizing knowledge in computer languages and database management, design and implement acquisition campaigns on the web, and build a monitoring system to identify innovations in the digital field. You can then work in digital professions such as e-business, e-commerce, digital strategy, and digital project management.

Subjects

  • Supply Chain Management
  • Business Game – Simulation CESIM FIRM
  • Fundamentals of Digital Marketing
  • Fundamentals of Social Media
  • E-commerce Tools & Strategy
  • Master Class
  • Social Media Project
  • HTML5 & CSS3
  • Introduction to Algorithmic with Python
  • Tableau Software
  • Sketch
  • Design Thinking - Design Sprint
  • Editorial Techniques - Brand Content
  • Social Ads - Facebook Instagram Ads
  • Storyboard and Storytelling
  • Social Video
  • Programmatic Advertising & Data
  • Innovation Process
  • IOT

Job opportunities

  • Junior
  • Assistant E-Business - Average salary: 30,000€ - Title: Assistant E-Business
  • E-Business Intern - Average salary: 20,000€ - Title: E-Business Intern
  • Assistant Digital Strategy - Average salary: 30,000€ - Title: Assistant Digital Strategy
  • Digital Strategy Intern - Average salary: 20,000€ - Title: Digital Strategy Intern
  • E-Business Project Manager - Average salary: 35,000€ - Title: E-Business Project Manager
  • Experienced
  • E-Business Project Manager - Average salary: 45,000€ - Title: E-Business Project Manager
  • E-Business Expert - Average salary: 50,000€ - Title: E-Business Expert
  • Digital Strategy Project Manager - Average salary: 45,000€ - Title: Digital Strategy Project Manager
  • Digital Strategy Expert - Average salary: 50,000€ - Title: Digital Strategy Expert
  • E-Business Director - Average salary: 70,000€ - Title: E-Business Director

Admission

For initial training, candidates must have completed and validated a 4th year of higher education (240 ECTS) in finance, for example the 1st year of a Master's degree in Finance.

In professional training, candidates must hold a title or diploma at level 6 (equivalent to a Bachelor's degree +4 years) and have 3 years of professional experience in the field of finance. Alternatively, they must hold a title or diploma at level 5 (equivalent to a Bachelor's degree +2 years) and have 7 years of professional experience in finance.

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Business, Finance & Management
About the course
MBA
4 semester(s)
FR
Paris
,
Program type:
Initial education or Cooperative training course
Education:
BAC+3
Price (EU students):
€8550
Price (non EU students):
€8550
Average salary:
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