Marketing Global et Digital

Paris
,
MBA
Oct 2023
or
Jan 2024
4
semester.s

About

MBA ESG

Marketing & Communication

MBA ESG trains professionals through professionals, with a focus on the business world in its teaching and pedagogical projects. Our goal is to make you operational, develop your network, and accelerate your integration into the workforce.

Most of our teachers are professional experts who currently or previously worked in the field or sector they teach. They share their experience and expertise with you through various learning methods, including didactic courses, case studies, flipped classroom, dossier building, software and database usage, role-playing, and business games.

Professional projects are the foundation of MBA ESG's pedagogical approach. They encourage your professional engagement and prepare you for working in a business environment.

Marketing and consulting projects, company cases, contests, challenges, and agency competitions: you work on real-life issues with professionals in project mode.

Depending on the MBA specialization, a pedagogical partnership with Cours Florent offers you the opportunity to develop your soft skills and managerial posture through theater seminars.

MBA ESG prepares you for the certifications required for successful career advancement.

Course details

The role of product manager has taken on a new dimension with digital: they must now integrate digital strategy into their understanding of consumers and their needs. In addition, the marketer has become a true business developer, capable of developing innovative and attractive solutions.

Strengths

The MBA created in 1995 has a network of over 1,960 graduates and is ranked among the Best Masters, Ms and MBAs (Eduniversal ranking). It offers a comprehensive training in strategic and operational marketing as well as in digital marketing, with a Google Adwords certification. Product launch and marketing innovation challenges, an agency competition, an innovation challenge and a business game are also offered. In addition, the development of public speaking and managerial skills through theater is offered in partnership with Cours Florent. A series of professional conferences led by industry specialists is also available.

Objectives

  • Develop a market monitoring system and conduct studies to select targets
  • Manage and monitor the economic performance of product lines
  • Formalize the marketing mix plan and implement it
  • Develop and implement the communication strategy
  • Lead and manage internal and external teams

Subjects

  • Market research & watch plan
  • Consumer behavior & marketing segmentation
  • Data processing and SPSS
  • Design and innovation project
  • Budget performance & customer relationship management
  • Operational marketing strategy and deployment of marketing mix
  • Merchandising strategy & E-merchandising
  • Merchandising strategy & E-merchandising - defense
  • Institutional and global communication
  • Search marketing
  • Applied project management - product launch and innovation challenge
  • Omnichannel advertising strategy
  • Manage your service and teams
  • Product manager and KPI
  • Management of external teams
  • Manage your service and teams

Job opportunities

  • Junior
  • Assistant Digital Marketing - Average salary: 30,000€ - Title: Assistant Digital Marketing
  • Assistant Global Marketing - Average salary: 30,000€ - Title: Assistant Global Marketing
  • Digital Marketing Manager - Average salary: 35,000€ - Title: Digital Marketing Manager
  • Global Marketing Manager - Average salary: 35,000€ - Title: Global Marketing Manager
  • Digital Marketing Intern - Average salary: 25,000€ - Title: Digital Marketing Intern
  • Experienced
  • Digital Marketing Project Manager - Average salary: 45,000€ - Title: Digital Marketing Project Manager
  • Global Marketing Project Manager - Average salary: 45,000€ - Title: Global Marketing Project Manager
  • Digital Marketing Director - Average salary: 55,000€ - Title: Digital Marketing Director
  • Global Marketing Director - Average salary: 55,000€ - Title: Global Marketing Director
  • Digital Marketing Manager - Average salary: 50,000€ - Title: Digital Marketing Manager

Admission

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Marketing & Communication
About the course
MBA
4 semester(s)
FR
Paris
,
Program type:
Initial education or Cooperative training course
Education:
BAC+4
Price (EU students):
€9650
Price (non EU students):
€9650
Average salary:
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