MSc LUXURY MARKETING IN A SUSTAINABLE WORLD

Montpellier
,
MSc
Sep 2023
or
4
semester.s

About

MBS

Marketing & Communication

MBS (Montpellier Business School) is an internationally renowned business school located in Montpellier. Founded in 1897, it is accredited by AACSB, EQUIS and AMBA and offers a complete range of management training programs, from Bachelor's to Doctorate degrees, as well as Masters. Students benefit from a great cultural diversity, as MBS welcomes students from over 70 different nationalities. Additionally, the school has established partnerships with numerous national and international companies, offering students the opportunity to participate in internships, projects and consulting missions. Finally, Montpellier is a dynamic and attractive city with a strong economic dynamism and easy access to the Mediterranean Sea and surrounding seaside resorts.

Course details

Join MBS's luxury marketing specialization and prepare to become a responsible leader in this field. By studying luxury marketing in France, home of famous luxury brands (Hermes, Louis Vuitton, Dior and Chanel) and in the Montpellier region, rich in tourism, hotels and wine and gastronomy, you will have the opportunity to learn more about French excellence and savoir-faire and how to promote luxury products in a sustainable world.

BY CHOOSING THIS SPECIALISATION, YOU WILL

  • Understand and apply marketing strategies and tactics to successfully manage a luxury brand
  • Learn the principles of French excellence and savoir-faire in manufacturing luxury products and apply this knowledge to promote and sell luxury products, both online and offline
  • Understand the challenges facing the luxury industry in terms of sustainability and responsibility
  • Develop the ability to propose creative and innovative solutions, which is an essential and highly-valued skill in the luxury industry
  • SPECIALISATION COURSES

    li>Luxury brand management

  • French excellence & savoir faire in luxury
  • Business ethics & sustainability
  • Storytelling in the digital era
  • Sector-specific courses (e.g., fashion, tourism, wine, gastronomy)
  • Subjects

    Courses taught in this specialisation will prepare students for the:

    • Microsoft Power Platform
    • “Luxury Attitude” Certificate (optional, with partial financing by MBS)

    Job opportunities

    • Junior Luxury Marketing: Average salary: 40,000 €/year. Titles: Bachelor's Degree in marketing or commerce.
    • Experienced Luxury Marketing: Average salary: 60,000 €/year. Titles: Master's Degree in marketing or commerce.
    • Junior Sustainability Marketing: Average salary: 40,000 €/year. Titles: Bachelor's Degree in sustainable marketing or sustainable commerce.
    • Experienced Sustainability Marketing: Average salary: 60,000 €/year. Titles: Master's Degree in sustainable marketing or sustainable commerce.
    • MSc Luxury Marketing in a Sustainable World: Average salary: 70,000 €/year. Titles: Master of Science in luxury and sustainable marketing.

    Admission

    Required documents to apply

    Photo
    Passport
    Cover letter
    Resume
    Letter of recommendation with contact reference
    Bachelor's degree or equivalent (original)
    Baccalaureate or equivalent (official translation in French)
    Highest diploma - original
    High school diploma - certified Frecnh translation
    English test for non-native speakers (IELTS / TOEFL)
    Portfolio
    More information on the application process
    About the school
    Marketing & Communication
    About the course
    MSc
    4 semester(s)
    EN
    Montpellier
    ,
    Program type:
    Initial education
    Education:
    BAC+3
    Price (EU students):
    €16000
    Price (non EU students):
    €16000
    Average salary:
    Apply for this course

    Apply

    By filling out the following form, you get:

    One application, 100+ choices

    By applying with Livinfrance, you get access to our catalog of 100+ programs from 13 recognized schools, all levels and all fields of study.

    Eligibility for our €1000 study scholarship in France

    All students accepted into a school in France via our application platform will get a chance to be part of the 10 winners of our scholarship program.

    File processing fees:
    €90

    Application successfully submitted

    We will be in touch ASAP to guide you through the next steps!
    Oops! Something went wrong while submitting the form.

    How to apply for a program with Livinfrance

    1

    Finding your course

    Livinfrance offers a wide range of programs, in the best business, engineering, digital, art schools (and more)! Browse our 80+ programs (bachelor's degree, master's degree, BBA...) and find the right program for you.

    2

    Sending your preliminary file

    Send us your information, your resume and your cover letter. At this point, you will need to pay our application fees, so we can properly process your file and guide you through the next steps. 

    3

    Optimizing your profile

    We'll give you advice to improve your resume and your cover letter, and prepare you for the video interviews with the schools you want to apply to. Our expert agents are here to help you present the best profile possible. 

    4

    Sending your digital application

    We'll collect your academic records, including language certifications, and ask you a few questions on video. This digital file will be sent to the school(s) you have chosen, as well as to similar schools and courses if you wish. 

    5

    Response from the school

    If you are admitted, Livinfrance will assist you in the next steps of your project of studying in France: obtaining your student visa, finding accommodation, taking out the required insurance, opening a bank account...
    If you are rejected, don't worry! We will send your application to other schools, and remain available to help you make your project of studying in France a reality. 

    Similar courses