MSc DIGITAL MARKETING & OMNICHANNEL STRATEGY

Montpellier
,
MSc
Sep 2023
or
4
semester.s

About

MBS

Marketing & Communication

MBS (Montpellier Business School) is an internationally renowned business school located in Montpellier. Founded in 1897, it is accredited by AACSB, EQUIS and AMBA and offers a complete range of management training programs, from Bachelor's to Doctorate degrees, as well as Masters. Students benefit from a great cultural diversity, as MBS welcomes students from over 70 different nationalities. Additionally, the school has established partnerships with numerous national and international companies, offering students the opportunity to participate in internships, projects and consulting missions. Finally, Montpellier is a dynamic and attractive city with a strong economic dynamism and easy access to the Mediterranean Sea and surrounding seaside resorts.

Course details

Are you ready to take on the marketing challenges of tomorrow? With this specialisation, you will gain the knowledge and skills to understand digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. You will learn how to develop and implement tools to improve the consumer experience and increase your sales, as well as how to apply creativity to innovate when defining meaningful and useful metrics.

BY CHOOSING THIS SPECIALISATION, YOU WILL

  • Understand what digital marketing and an omnichannel strategy is
  • Drive digital marketing strategies through customer-centricity approach
  • Implement an omnichannel strategy focus on the customer journey
  • Define creative and innovative digital metrics to measure the customer experience within your organisation
  • SPECIALISATION COURSES

  • Marketing challenge
  • Customer experience management (CEM/CXM)
  • Omnichannel strategy
  • Digital metrics
  • Storytelling in the digital era
  • Subjects

    Courses taught in this specialisation will prepare students for the :

    • Microsoft Power Platform
    • Microsoft Azure Data Fundamentals
    • Microsoft Dynamics 365 Marketing Functional Consultant Associate

    Job opportunities

    • Junior Digital Marketing & Omnichannel Strategy: Average salary: 40,000 € - Title: Assistant Digital Marketing & Omnichannel Strategy
    • Experienced Digital Marketing & Omnichannel Strategy: Average salary: 70,000 € - Title: Director Digital Marketing & Omnichannel Strategy
    • Junior MSc Digital Marketing & Omnichannel Strategy: Average salary: 45,000 € - Title: Assistant MSc Digital Marketing & Omnichannel Strategy
    • Experienced MSc Digital Marketing & Omnichannel Strategy: Average salary: 80,000 € - Title: Director MSc Digital Marketing & Omnichannel Strategy
    • Junior Digital Marketing & Omnichannel Strategist: Average salary: 50,000 € - Title: Assistant Digital Marketing & Omnichannel Strategist

    Admission

    Bachelor’s degree

    English B2 level certified by an official test IELTS, TOEIC, TOEFL IBT or FIRST

    Knowledge of French language is recommended, but not required for admission

    Required documents to apply

    Photo
    Passport
    Cover letter
    Resume
    Letter of recommendation with contact reference
    Bachelor's degree or equivalent (original)
    Baccalaureate or equivalent (official translation in French)
    Highest diploma - original
    High school diploma - certified Frecnh translation
    English test for non-native speakers (IELTS / TOEFL)
    Portfolio
    More information on the application process
    About the school
    Marketing & Communication
    About the course
    MSc
    4 semester(s)
    EN
    Montpellier
    ,
    Program type:
    Initial education
    Education:
    BAC+3
    Price (EU students):
    €16000
    Price (non EU students):
    €16000
    Average salary:
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