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MBA ESG trains professionals through professionals, with a focus on the business world in its teaching and pedagogical projects. Our goal is to make you operational, develop your network, and accelerate your integration into the workforce.
Most of our teachers are professional experts who currently or previously worked in the field or sector they teach. They share their experience and expertise with you through various learning methods, including didactic courses, case studies, flipped classroom, dossier building, software and database usage, role-playing, and business games.
Professional projects are the foundation of MBA ESG's pedagogical approach. They encourage your professional engagement and prepare you for working in a business environment.
Marketing and consulting projects, company cases, contests, challenges, and agency competitions: you work on real-life issues with professionals in project mode.
Depending on the MBA specialization, a pedagogical partnership with Cours Florent offers you the opportunity to develop your soft skills and managerial posture through theater seminars.
MBA ESG prepares you for the certifications required for successful career advancement.
The 1st year MBA in Marketing and Communication offers students the opportunity to consolidate their knowledge acquired during their previous training in management sciences, marketing and communication, and to train for market expectations in a professional logic. In addition to this, this MBA allows for developing a networking dynamic and integrating into a specialized MBA in the 2nd year, related to these fields, either in terms of profession, sector or function. Moreover, both years can be done in alternation.
Mises en situation professionnelle Projets de lancement de produit et business games pour une immersion en entreprise. Marketing digital
Acquisition de compétences en marketing digital pour rester à la pointe des dernières tendances.
Cycle de conférences
Des professionnels du secteur animent des conférences pour rester informé de l'actualité.
Réseau professionnel
Développement du réseau professionnel via des soirées métiers, des visites d'entreprises et de salons professionnels.
Projet humanitaire
Réalisation d'un projet humanitaire en lien avec la formation pour aider ceux qui en ont le plus besoin.
Alternance école-entreprise
Alternance possible avec 3 jours de cours par semaine pour une expérience professionnelle enrichissante.
Whatever the specialization of MBA 2 you have chosen, you will have acquired the necessary skills to perform your duties in positions of responsibility. The logical next step after this MBA 1 is to move towards MBA 2 Global and Digital Marketing, MBA 2 Communication, Digital and Event Management or MBA 2 E-business - Digital Strategy. We invite you to discover the objectives on the corresponding pages.
Marketing Strategy
Marketing approach
Marketing approach - presentation
Overview of external service providers
Market research: the fundamentals
Consumer behavior
CRM: Customer Relationship Management
Distribution policy
E-marketing
Brand reputation and e-reputation
Pricing policy
Overview of social networks
New marketing tools
Creating a blog
Communication strategy
Writing techniques applied to PR
Event planning
Strategic creativity
Introduction to artificial intelligence
By filling out the following form, you get:
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