Communication, Digital & Event Management

Paris
,
MBA
Oct 2023
or
Jan 2024
4
semester.s

About

MBA ESG

Marketing & Communication

MBA ESG trains professionals through professionals, with a focus on the business world in its teaching and pedagogical projects. Our goal is to make you operational, develop your network, and accelerate your integration into the workforce.

Most of our teachers are professional experts who currently or previously worked in the field or sector they teach. They share their experience and expertise with you through various learning methods, including didactic courses, case studies, flipped classroom, dossier building, software and database usage, role-playing, and business games.

Professional projects are the foundation of MBA ESG's pedagogical approach. They encourage your professional engagement and prepare you for working in a business environment.

Marketing and consulting projects, company cases, contests, challenges, and agency competitions: you work on real-life issues with professionals in project mode.

Depending on the MBA specialization, a pedagogical partnership with Cours Florent offers you the opportunity to develop your soft skills and managerial posture through theater seminars.

MBA ESG prepares you for the certifications required for successful career advancement.

Course details

The MBA in Communication and Event Management provides practical training to acquire offline and online communication techniques. It allows you to develop a 360° communication strategy and master the new challenges of multichannel communication. Future professionals will be able to adapt to strategic developments and specific tools for digital communication. Additionally, this MBA offers a network of professionals in the industry to help you succeed.

Strengths

MBA created in 2006 with a network of over 400 graduates, ranked 2nd in the Best Masters, Ms and MBA ranking (Eduniversal), 6th in the international Best Masters Ranking (Eduniversal World Ranking 2018). Management workshop through theater in partnership with Cours Florent, company visits, meetings with professionals: Disney, Festival des Vieilles Charrues... Participation in the Open Agencies day, on-site immersion in the event industry and school-enterprise alternation that accelerates the professional integration of students.

Objectives

At the end of this MBA, you will have acquired the following skills necessary for your role in communication:

  • Develop a monitoring system for markets and products and conduct market studies and target segmentation
  • Manage and monitor the economic performance of product lines
  • Formalize the marketing mix plan and implement it
  • Develop and implement the communication strategy
  • Lead and manage internal and external teams related to marketing and communication

Subjects

  • Watch plan
  • Qualitative market research
  • Consumer behavior, marketing segmentation & data processing
  • Creativity seminar - design thinking
  • Operational marketing strategy, merchandising strategy & deployment of marketing mix
  • Business project - Communication strategy
  • Financial management of events
  • Business project - defense
  • Web communication
  • 360° applied media planning
  • Applied project management: event project
  • Product manager, KPI and budget performance
  • Management of external teams
  • Manage your service and your teams

Job opportunities

  • Junior
  • Assistant(e) Communication - Average salary: 25,000€ - Title: Assistant(e) de Communication
  • Assistant(e) Digital - Average salary: 25,000€ - Title: Assistant(e) Digital
  • Assistant(e) Evènementiel - Average salary: 25,000€ - Title: Assistant(e) Evènementiel
  • Chargé(e) de Communication - Average salary: 30,000€ - Title: Chargé(e) de Communication
  • Chargé(e) de Digital - Average salary: 30,000€ - Title: Chargé(e) de Digital
  • Confirmé
  • Chef de Projet Communication - Average salary: 40,000€ - Title: Chef de Projet Communication
  • Chef de Projet Digital - Average salary: 40,000€ - Title: Chef de Projet Digital
  • Chef de Projet Evènementiel - Average salary: 40,000€ - Title: Chef de Projet Evènementiel
  • Directeur(trice) de Communication - Average salary: 50,000€ - Title: Directeur(trice) de Communication
  • Directeur(trice) Digital - Average salary: 50,000€ - Title: Directeur(trice) Digital

Admission

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Marketing & Communication
About the course
MBA
4 semester(s)
FR
Paris
,
Program type:
Initial education or Cooperative training course
Education:
BAC+4
Price (EU students):
€9650
Price (non EU students):
€9650
Average salary:
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