Bachelor of Communication

Paris
,
Bachelor
Oct 2023
or
Jan 2024
6
semester.s

About

IICP

Marketing & Communication

Join the Hubschool of Communication, Journalism and Creation at IICP, a school that has trained thousands of professionals in 30 years.

Our school is an open and connected place, promoting exchange and meeting with professionals to stimulate your curiosity, creativity and audacity.

We focus our training on content and new editorial formats to enable you to produce quality, differentiating, verified and responsible information, skills highly sought after by employers.

In addition, you will have access to professional equipment such as a TV studio, TV control room, radio studio, newsroom and computer rooms equipped with the Adobe suite.

Join us to put yourself in the conditions of your future profession and access professional technical equipment.

Course details

The Bachelor in Communication at IICP is a comprehensive and professional training program that provides you with the necessary skills to work in communication-related fields in an operational capacity. You will learn all the communication techniques, from internal communication to digital communication, including social media and influencers, media relations, event communication, and advertising.

Upon completion of the three-year program, you will receive the title of Communication Officer at level 6 certified by the State* and the IICP Bachelor's degree in Communication.

The objectives of the Bachelor in Communication.

At the end of this training, you will have acquired the necessary skills to:

  • deploy an internal and external communication strategy
  • develop a communication plan
  • manage a communication project

Com'Outside Challenges

From the 1st year, participate in Com'Outside challenges and become a real communication agency for a week. Divided into work groups, you must respond to the brief of a real advertiser (Pure Ocean, GMF, La Fondation l'Abbé Pierre, etc.). You have 5 days to propose a relevant and informed strategic recommendation that you will then present to the jury composed of professional speakers and the client.

These challenges are intense and stimulating weeks that are highly appreciated by our students.

Subjects

Understanding your environment

Analysis of media and communication news

The foundations of labor law

General culture and digital culture

Creating and deploying communication tools

Communication techniques: events, advertising, digital, internal communication

Written expression, article writing

Graphic design and creativity: creating a communication tool and mastering all aspects of its production

Desktop publishing tools: InDesign

Managing communication, marketing & digital strategy

Developing a communication strategy

Marketing fundamentals (level 1)

Psychosociology of audiences and analysis of their behaviors

Professionalization

Challenges / Competitions of Comm'Outside agencies

Red Thread Project: investigative work on your professional project

Oral and theatrical expression

English (by level groups in 1st and 2nd years)

Associative life

Job opportunities

  • Junior
  • Communication Assistant - Average salary: €28,000 - Title: Assistant(e) de Communication
  • Communication Officer - Average salary: €30,000 - Title: Chargé(e) de Communication
  • Community Manager - Average salary: €32,000 - Title: Community Manager
  • Web Editor - Average salary: €33,000 - Title: Rédacteur(trice) Web
  • Communication Project Manager - Average salary: €35,000 - Title: Chargé(e) de Projet Communication
  • Confirmed
  • Communication Project Manager - Average salary: €45,000 - Title: Chef de Projet Communication
  • Director of Communication - Average salary: €55,000 - Title: Directeur(trice) de Communication
  • Director of Communication Strategy - Average salary: €65,000 - Title: Directeur(trice) de la Stratégie de Communication
  • Director of Creation - Average salary: €75,000 - Title: Directeur(trice) de la Création
  • Director of Digital Communication - Average salary: €85,000 - Title: Directeur(trice) de la Communication Digitale

Admission

Admission is possible in the 3rd year for candidates holding a bac+2 degree or a Bachelor's degree in management.

Required documents to apply

Photo
Passport
Cover letter
Resume
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
Portfolio
More information on the application process
About the school
Marketing & Communication
About the course
Bachelor
6 semester(s)
FR
Paris
,
Program type:
Initial education
Education:
BAC or equivalent
Price (EU students):
€7250
Price (non EU students):
€7250
Average salary:
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