Master of Sport Business

Sep 2023
Jan 2024


ESG Sport

Business, Finance & Management

If you are passionate about sports and want to work in the industry, ESG Sport can prepare you starting from your first year of studies. The instructors who teach you are professionals in the sports field who share their experience and expertise with you and open up their network. You will benefit from a practical pedagogy, with concrete projects linked to sports companies, sports clubs, and federations. Immersion in the industry begins in your first year through internships, and you can pursue your studies through an apprenticeship program starting in your third year. Upon completion of your studies, you will obtain an RNCP title recognized by the State at level 6 (after 3 years) or level 7 (5th year). But most importantly, you will have given yourself the means to enter the sports industry after a motivating education focused on action and your love for the sports world.

Course details

Sport has become an essential economic and societal branch on a global scale, offering new market opportunities with enormous potential, particularly in the Gulf countries, China, and India. Major sporting events are increasingly numerous, and digital technology allows for the transformation of practices and the enrichment of knowledge for consumers and sports practitioners.

After a specialized Master's degree (M2).

The Master 1 is followed by 3 specializations in M2 to integrate functional management positions in the sports sector:

  • Communication management
  • Marketing and sales management
  • International management

They all award a level 7 title certified by the State* and can be done in apprenticeship.



Marketing is the set of techniques and strategies aimed at promoting and selling products or services to consumers or businesses.


  • Business Game
  • Reputation and e-reputation of brands
  • Pricing policy
  • Distribution policy
  • Market research - fundamentals
  • Marketing approach
  • Marketing strategy
  • The revenue model of a club
  • Sports facility visit
  • Paris 2024
  • 2022 Football World Cup
  • 2023 Rugby World Cup
  • Geopolitics of sport - soft power

Job opportunities

  • Junior:
  • Assistant Sport Business - Average salary: 40,000 € - Title: Assistant Sport Business Manager
  • Analyst Sport Business - Average salary: 45,000 € - Title: Analyst Sport Business Manager
  • Sport Business Manager - Average salary: 50,000 € - Title: Sport Business Manager
  • Consultant Sport Business - Average salary: 55,000 € - Title: Consultant Sport Business Manager
  • Sport Business Coordinator - Average salary: 60,000 € - Title: Sport Business Coordinator Manager
  • Experienced:
  • Sport Business Director - Average salary: 70,000 € - Title: Sport Business Director Manager
  • Sport Business Project Manager - Average salary: 80,000 € - Title: Sport Business Project Manager
  • Sport Business Manager - Average salary: 90,000 € - Title: Sport Business Manager
  • Sport Business Expert - Average salary: 100,000 € - Title: Sport Business Expert Manager
  • Sport Business Master - Average salary: 110,000 € - Title: Sport Business Master Manager


Candidates must have obtained a Bachelor of Arts degree of 4 years to enroll in the 12-month MBA program.

Candidates with a 3-year BA degree can enroll in the pre-master semester.

Required documents to apply

Cover letter
Letter of recommendation with contact reference
Bachelor's degree or equivalent (original)
Baccalaureate or equivalent (official translation in French)
Highest diploma - original
High school diploma - certified Frecnh translation
Proof of French proficiency
More information on the application process
About the school
Business, Finance & Management
About the course
4 semester(s)
Program type:
Initial education or Cooperative training course
Price (EU students):
Price (non EU students):
Average salary:
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